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Corporate Backgrounder


We make you stronger because of our industry focus. Our consultants, product managers and development leaders understand how your business works and how to make it more efficient. We build our software based on this understanding.
Because we have an industry focus, we can also simplify our software. We’re not trying to solve every problem for every industry in one product. We provide deep solutions for specific industries rather than shallow solutions for everyone.

Simplifying our software helps you reduce your costs and manage change more effectively. Keeping things simple also means we can deliver more value. We target your pain points and link our software directly to your performance. We believe that we deliver more value per dollar invested than any other enterprise software company.

Focusing on specific industries also helps us compete more effectively. We provide a feature-rich solution and a personal relationship based on deep industry knowledge. If you’re like us, you have some competitors that are larger than you are. You know that the secret to success is focus and superior customer care. We do too.

While many of our customers are mid-sized companies, we also serve very large and very small companies. We plan products by industry rather than company size. Our competitors often plan products by tiers, with one product for small companies, another for mid-size companies, and still another for large companies. If you grow, you’ll have to “rip and replace.” Because we target industries rather than tiers, we can help you grow from small to large with minimal disruption.

To make you stronger, we also need to help you innovate. Innovation has three prerequisites:
  • Informed and empowered employees.
  • A system flexible enough to accommodate changes in your business.
  • An open system that can incorporate unanticipated applications and technologies.

To inform and empower employees, we offer intuitive user interfaces, a range of business intelligence tools, and learning accelerators. To ensure flexibility, we build our new applications around a service oriented architecture (SOA).

To ensure openness, we base our applications on IBM technology which gives us two advantages:
  • Our resources go farther because we concentrate on solving business problems not technical problems.
  • Your freedom of choice is preserved because IBM’s technology is widely used.

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